The Abruzzo-based company, present in over 40 countries and Italy’s leading exporter of table olives to the United States and Japan, reported a turnover of €53.3 million in 2024, representing a 14% increase compared to the previous year. As of January 1, 2025, Madama Oliva has further strengthened its commitment to sustainability by becoming a Benefit Corporation.

TECHNOLOGY AND SUSTAINABILITY AT THE HEART OF THE PROJECT

The solution proposed by MISA ensures a temperature-controlled storage system designed down to the smallest detail, from airflow distribution and space accessibility to lighting systems. The goal is to create a reliable, modular ecosystem capable of evolving in a scalable way alongside the customer’s business.

A key element of the solution is the CO₂ natural refrigerant refrigeration system, featuring a very low environmental impact with a GWP of 1 and capable of delivering over 400 kW of cooling capacity. This technology is complemented by innovative solutions such as Refreex remote units, which allow up to 80% less refrigerant gas usage compared to traditional systems and include advanced, fast and efficient defrosting functions.

The system is completed by BS1D0 fire reaction class isothermal panels, designed to limit flame propagation in the event of a fire. Made with PIR foam and certified up to REI 60 for thicknesses of 200 mm, these panels are particularly suitable for high-intensity production environments.

“Our partnership with MISA is built on trust in their ability to deliver cutting-edge solutions, perfectly tailored to our specific needs and aligned with the highest quality standards,” says Antonio Mancini, Managing Director. He concludes, “It is precisely this focus on customization, combined with constant and reliable pre- and post-sales technical support, that drives us to rely on MISA to support every phase of our company’s growth.”

“Collaborating for many years with Madama Oliva, to our mutual satisfaction, means that MISA places all its expertise in refrigeration solution design fully at the customer’s disposal,” says Marco Crosta, Industrial Sales Manager at MISA. He adds, “We have always delivered products of excellence, developed according to strict food safety and operational safety standards. Our solutions for the food industry are specifically designed to create a highly selective offering, built to last over time even in particularly demanding environments, backed by the guarantee of a historic brand such as MISA. The high quality of our products represents added value in preservation processes within an increasingly sustainable supply chain, bringing Italian excellence to tables around the world.”

O conteúdo Growth and Innovation, the Winning Combination Uniting Madama Oliva and MISA aparece primeiro em Misa.

“Host represents a significant milestone in MISA’s growth journey, which has gained strong momentum with its entry into the Purever Industries Group. This has enhanced our ability to bring innovation and value to the market,” says Giampiero Trombini, CEO of MISA, adding: “It’s the ideal occasion to present our new brand identity and showcase our wide range of solutions for the Ho.Re.Ca. sector — modular, scalable and sustainable solutions designed to effectively and reliably meet the needs of the industry.”

The MISA stand will welcome visitors in an environment defined by a clean and elegant design, where cold rooms take center stage. Sleek lines blend harmoniously with materials that recall the natural warmth of wood, underlining the combination of technology and sustainability. The entire concept draws inspiration from the motto “Choose MISA cold rooms, choose the original,” reaffirming MISA’s pioneering role: as early as 1969, the company introduced the first modular cold rooms for refrigeration to the market.

Innovation on Stage: MISA Solutions for the Ho.Re.Ca Sector

At Host 2025, MISA will showcase a wide range of solutions for the Ho.Re.Ca. sector, featuring several innovations — from condensing units to modular cold rooms, new flush threshold doors, and increasingly efficient refrigeration systems. Among the highlights is the new monoblock unit, designed to integrate with any type of panel and ensure simple and quick installation.

For MISA, excellence lies in the details, especially when it comes to food safety. All solutions are treated with the MISA Pure Food antibacterial system, based on silver ions, which provides active protection 24/7.

The appointment is set for Host Milano 2025: join the MISA experts to discover all the latest innovations in technology, hygiene and design. We look forward to seeing you there!

O conteúdo MISA AT HOST 2025: MODULARITY, TECHNOLOGY, HYGIENE AND DESIGN SERVING THE HO.RE.CA. SECTOR aparece primeiro em Misa.

The Misa method accompanies the client through every stage of the project: from on-site technical inspections to defining the system layout, right through to delivery and installation, carried out by qualified professionals. The service does not end with installation, but continues with structured after-sales support, active seven days a week and capable of guaranteeing rapid interventions (within 8 hours) in case of cooling failure.

At the core of this integrated approach is a multidisciplinary team of designers, technicians, and professional installers who work together to ensure refrigeration systems that deliver consistent performance over time. This capability translates into tailored solutions for every sector: whether it’s an industrial facility, a professional kitchen, or a food retail outlet, Misa supports customers in making the right choices to ensure a balance between performance and functionality.

For Misa, it’s not just about building cold rooms, but about creating reliable, safe, and scalable preservation systems, designed to evolve and contribute to the customer’s business growth.

THE MISA MODEL: PROVEN EFFECTIVENESS EVEN ON A LARGE SCALE

The effectiveness and reliability of the Misa model are backed by results: in 2024, the company installed and tested over 120 systems in the food sector, confirming its ability to support development plans and revamping projects, even on a large scale.

O conteúdo From Design to After-Sales, the Misa Turnkey Method aparece primeiro em Misa.

In the world of refrigeration, every detail matters—especially when it comes to energy efficiency. Refrigerated cabinets and other equipment are subject to strict European regulations that impose design and energy classification standards. Yet, a key component of the cold chain—cold rooms—still escapes these directives, meaning they can be sold without any reference parameters to assess their performance.

This legislative gap risks slowing down innovation and penalizing companies that invest in more sustainable solutions.

We spoke with Roberto Bruni, Head of R&D at MISA, to understand how MISA is tackling this challenge by developing technologies that anticipate tomorrow’s trends.

Cold rooms are a key element in refrigeration systems. Why do you think they are still excluded from energy labelling regulations?

I can confirm that cold rooms are indeed a key element in refrigeration. Yet, they are still not subject to energy labelling obligations—an issue that raises more than one question.

The EN ISO 16855 standard provides criteria for evaluating the energy performance of cold rooms, but there is still no mandatory energy label. This means that, unlike other systems regulated by Ecodesign and Energy Labelling Regulations, cold rooms can be placed on the market without any classification of their performance.

The result? Customers choosing a cold room have no tools to compare efficiency across different solutions, and the lack of regulation penalizes manufacturers—like MISA—that invest in advanced and high-performing technologies. It is worth noting that a large portion of cold rooms currently installed across Europe show low energy performance, mainly due to inefficient insulation. Regulating this aspect would mean cutting consumption by several terawatt-hours, resulting in a significantly reduced environmental impact.

MISA has already made specific choices to improve the efficiency of its cold rooms. What are the main innovations you are working on?

MISA is investing in innovation to enhance the energy efficiency of its cold rooms. Its goal is to stay ahead of future standards by developing solutions that reduce energy consumption and improve overall sustainability.

One example is our panels, designed with increasingly lower thermal conductivity to ensure maximum insulation and minimize heat loss. Additionally, our cold rooms are now integrated with intelligent temperature control systems, allowing automatic performance regulation and reduction of energy waste. For more complex applications, our solutions can be connected to Building Management Systems (BMS), enabling remote control of operating parameters for more efficient management.

At the same time, we are expanding our range of natural gas-based solutions, such as R290 and CO₂, which offer environmentally friendly alternatives to synthetic refrigerants. This path of innovation stems from the synergy with other companies in the Purever Industries group, enabling MISA to continue developing cold rooms aligned with the highest efficiency standards—convinced that sustainability is a non-negotiable requirement in the future of refrigeration.

O conteúdo Cold Rooms and Energy Labelling aparece primeiro em Misa.

The new brand fits perfectly into the Group’s identity for its modern and essential design, which maintains the iconic symbols that have made Misa’s history. The arrows, three pointing upwards to symbolize hot air and one pointing downwards for cold air, continue to represent the essence of the refrigeration cycle, in a perfect balance between tradition and progress.

50 YEARS OF EXPERIENCE AND RESEARCH, GUARANTEE OF THE MAXIMUM QUALITY

At the heart of Misa is its craftsmanship, the result of over 50 years of experience and research in the industrial and commercial refrigeration sector. With unparalleled know-how, Misa integrates the most advanced technologies, collaborating with the brands of the Purever Industries group – Dagard, Portiso, Coldkit and Ardmac – to offer versatile and high-quality solutions, ranging from modular and ready-to-use to customized proposals. Another strong point is Misa’s ability to offer integrated systems, combining maxi-cells, cold rooms and mini-cells with doors and monoblock refrigeration units, ensuring perfect compatibility between all components. In addition, the configuration of the cells is made simple and fast by the Fast-Fit and Fastner patents, which ensure impeccable alignment of walls and corners.

Misa is also synonymous with safety, thanks to the non-toxic and antibacterial plasticized steel-PVC panels, ideal for extremely challenging environments such as the processing of dairy and fish products. Perfect hygiene and long life are guaranteed, while the reliability of the brand translates into a 360° professional service, with delivery times faster than the industry average.

Giampiero Trombini, CEO of Misa states “Thanks to the synergy with the Purever Group, we are ready to guide our customers towards increasingly natural and energy-efficient solutions, to meet the challenges of a constantly evolving market.”

O conteúdo Fresh News: Misa gets a new look, with a DNA that focuses on craftsmanship, integration, safety and reliability. aparece primeiro em Misa.

This project, born with the aim of bringing the school closer to the productive world, represents a unique opportunity for young students and their teachers to come into direct contact with the corporate reality, learn about the history, achievements and future plans of the companies.

On the opening day, the students were able to immerse themselves in the company’s production environment, witnessing the different phases of the creation of a cold room. Accompanied by industry specialists, the kids had the opportunity to closely observe the production processes, from design to the final realization of all the components. The company tour was a moment of great interest and curiosity, during which the students were able to see the employees and workers at work, engaged in their daily tasks. Each sector of the company opened its doors, allowing visitors to understand the dynamics and skills needed to operate in the sector. A particularly appreciated aspect was the active dialogue between students and professionals. The kids asked numerous questions on technical aspects, production processes and curiosities related to the world of work, receiving detailed and in-depth answers that enriched their understanding. This exchange made it possible to clarify doubts, stimulate interest and, above all, inspire young people to consider future career paths in the sector.

The Confindustria project has once again demonstrated the importance of collaboration between schools and businesses, encouraging constructive dialogue and an exchange of knowledge which are fundamental for the growth and development of both entities. Misa is proud to have participated in this initiative and to have contributed to training the new generations, showing them not only how the production activity is carried out, but also the values ​​and passion that guide our daily work.

«With this experience – commented the managing director of Misa, Giampiero Trombini – we hope to have ignited a spark of interest and curiosity in young visitors, encouraging them to explore the opportunities offered by the world of industry and to cultivate the skills necessary to become the professionals of the future».

O conteúdo Misa joins the Confindustria project: SMEs open their doors to students and teachers aparece primeiro em Misa.

In fact, according to a FAO study, about 1.3 billion tonnes of food is wasted every year. This figure corresponds to 4 times the amount needed to feed 868 million people.

A new mission for the cold chain

With the goal of a Zero Hunger world, the United Nations has set the need to halve global per capita food waste by 2030. 
In this scenario, the cold chain plays a decisive role in containing a phenomenon that occurs in the last part of the chain, the distribution and sales stages.

At these stages, many products are excluded from the agri-food chain, even though they are still edible. These are “surpluses” that, if kept perfectly preserved, could still be used for their ultimate purpose: human consumption.

In this sense, Misa cold rooms, which have always been synonymous with quality and technology, ensure maximum compliance with hygiene and Food Safety standards.

Specifically, the Epta Food Defence silver ion antibacterial system reduces the bacterial load inside the cabinet and ensures food safety. Total protection 24/7 throughout the life of the cabinet.

The shelf-life-proof refrigerated cabinet

Lastly, refrigerated cabinets are made unique by the Fastener and Fast-Fit patents, designed to facilitate the assembly and alignment of the panels to favour a high level of product insulation.

An innovation that, combined with the Epta Food Defence antibacterial system, is able to lengthen the shelf-life of fresh and very fresh products and preserve their flavours. To guarantee greater energy efficiency, DOW Pascal^TM Pro technology ensures a thermal conductivity value of λ 0.0205 W/mK, among the lowest on the market.

Misa’s commitment and care has been recognised by the HACCP based Food Safety Programme. This is the result of a verification and control process to which the brand voluntarily submitted itself. Thus, Misa became the first brand in the industry to obtain this prestigious award.

O conteúdo Misa cold rooms challenge food waste aparece primeiro em Misa.

This is a long-standing partnership that is renewed for the creation of two restaurants, in Rome and Casale Monferrato (AL).

Following a careful study of the customer’s needs, Misa proposed the installation of two cold rooms, TN and BT, and the related refrigeration systems.

Antibacterial treatment for food safety
In order to help ensure food safety, the highest quality of raw materials and the tastiness of the dishes, all cell panels are made of plasticized sheet metal and are treated with an antibacterial treatment.

It is an innovative antibacterial system with silver ions, for total and permanent protection for the entire useful life of the cell. This patented technology is an example of sustainable innovation and is designed to prevent, fight and eliminate numerous species of bacteria, while ensuring antimicrobial activity.

Energy-saving inner doors and digital temperature recorders for perfect food preservation
McDonald’s is a virtuous company, “from field to tray”: the choice of suppliers and the resource protection policy are, therefore, crucial. In this sense, Epta presents itself as an ideal partner. Misa cells boast LED lighting, digital temperature recorders, kitchen alarm repeaters. DOW Pascal™ Pro helps make Misa cells unique. This technology ensures a thermal conductivity value λ 0.0205 W/mK, among the lowest on the market. Furthermore, in order to optimize the thermal insulation of the cells, Misa also supplied inner doors and, for the Casale restaurant, chose industrial panels with a thickness of 150 mm in the LV cells, to further improve their efficiency.

Refrigeration systems tailored to every need
To meet the needs of sales outlets, Misa has proposed MISASILENT systems, hulled and silenced condensing units with scroll compressor, which stand out for their silence and are therefore ideal in contexts close to private homes.

Energy saving, attention to food safety and specific project requirements are combined with practicality and robustness. The doors are made of stainless steel and the BT cells are equipped with bumpers to protect against impacts.

Finally, all the cells boast a checkerboard aluminum reinforcement, coordinated with the masonry walls, to ensure maximum integration into the environment, as well as resistance.

O conteúdo Misa cold room: freshness and respect for the environment aparece primeiro em Misa.