The Epta Group protagonist of the 40th edition of Host, that took place from 20th to 24th October at Fieramilano (Pav. 2 Stand N21), with the five star quality preservation offered by its brand’s solutions: the Misa cold rooms, the Iarp out of kitchen plug-ins and the Eurocryor refrigerated cabinets.
The event was a must for professionals of the commercial sector; a privileged place to become acquainted with the new products from the Epta brands for the Ho.Re.Ca sector. The five days were also an opportunity to present “#EptaExperience is the way for five star quality preservation”. Interpretation of the concept at the heart of the innovations of Euroshop, this strap line was coined to highlight the excellent preservation guaranteed by the solutions of the Epta brands, which also boast excellent endorsers.
Epta can count on prestigious partnerships with well-established professionals, who support the performance of the systems proposed. These distinguished collaborations are supported by the supply of high-class equipment for important international media events.
Innovations that amaze for their unique design and unbeatable performance in terms of food safety. The stars of the stand have been the Misa cold rooms equipped with exclusive Epta Food Defence technology which prevents, combats and eliminates numerous types of bacteria, thanks to the special silver ion treatment, for life-long protection of the cold room.
The spotlights were also on the Iarp out of kitchen solutions of Iarp Cool Emotions and Realook Smart Screen, which are distinguished by an elegant style with high-tech forms and created to make impulse buying irresistible inside prestigious bars and ice cream parlours. Lastly, Primo Piano Eurocryor made its debut, a refrigerated cabinet which breaks away from traditional schemes thanks to proxemic aesthetics, designed to bring the consumer close to the counter and guarantee a perception of quality and freshness of the products displayed from any angle, making them even more “appetizing”.