“Host represents a significant milestone in MISA’s growth journey, which has gained strong momentum with its entry into the Purever Industries Group. This has enhanced our ability to bring innovation and value to the market,” says Giampiero Trombini, CEO of MISA, adding: “It’s the ideal occasion to present our new brand identity and showcase our wide range of solutions for the Ho.Re.Ca. sector — modular, scalable and sustainable solutions designed to effectively and reliably meet the needs of the industry.”

The MISA stand will welcome visitors in an environment defined by a clean and elegant design, where cold rooms take center stage. Sleek lines blend harmoniously with materials that recall the natural warmth of wood, underlining the combination of technology and sustainability. The entire concept draws inspiration from the motto “Choose MISA cold rooms, choose the original,” reaffirming MISA’s pioneering role: as early as 1969, the company introduced the first modular cold rooms for refrigeration to the market.

Innovation on Stage: MISA Solutions for the Ho.Re.Ca Sector

At Host 2025, MISA will showcase a wide range of solutions for the Ho.Re.Ca. sector, featuring several innovations — from condensing units to modular cold rooms, new flush threshold doors, and increasingly efficient refrigeration systems. Among the highlights is the new monoblock unit, designed to integrate with any type of panel and ensure simple and quick installation.

For MISA, excellence lies in the details, especially when it comes to food safety. All solutions are treated with the MISA Pure Food antibacterial system, based on silver ions, which provides active protection 24/7.

The appointment is set for Host Milano 2025: join the MISA experts to discover all the latest innovations in technology, hygiene and design. We look forward to seeing you there!

O conteúdo MISA AT HOST 2025: MODULARITY, TECHNOLOGY, HYGIENE AND DESIGN SERVING THE HO.RE.CA. SECTOR aparece primeiro em Misa.