“Host represents a significant milestone in MISA’s growth journey, which has gained strong momentum with its entry into the Purever Industries Group. This has enhanced our ability to bring innovation and value to the market,” says Giampiero Trombini, CEO of MISA, adding: “It’s the ideal occasion to present our new brand identity and showcase our wide range of solutions for the Ho.Re.Ca. sector — modular, scalable and sustainable solutions designed to effectively and reliably meet the needs of the industry.”

The MISA stand will welcome visitors in an environment defined by a clean and elegant design, where cold rooms take center stage. Sleek lines blend harmoniously with materials that recall the natural warmth of wood, underlining the combination of technology and sustainability. The entire concept draws inspiration from the motto “Choose MISA cold rooms, choose the original,” reaffirming MISA’s pioneering role: as early as 1969, the company introduced the first modular cold rooms for refrigeration to the market.

Innovation on Stage: MISA Solutions for the Ho.Re.Ca Sector

At Host 2025, MISA will showcase a wide range of solutions for the Ho.Re.Ca. sector, featuring several innovations — from condensing units to modular cold rooms, new flush threshold doors, and increasingly efficient refrigeration systems. Among the highlights is the new monoblock unit, designed to integrate with any type of panel and ensure simple and quick installation.

For MISA, excellence lies in the details, especially when it comes to food safety. All solutions are treated with the MISA Pure Food antibacterial system, based on silver ions, which provides active protection 24/7.

The appointment is set for Host Milano 2025: join the MISA experts to discover all the latest innovations in technology, hygiene and design. We look forward to seeing you there!

O conteúdo MISA AT HOST 2025: MODULARITY, TECHNOLOGY, HYGIENE AND DESIGN SERVING THE HO.RE.CA. SECTOR aparece primeiro em Misa.

In the world of refrigeration, every detail matters—especially when it comes to energy efficiency. Refrigerated cabinets and other equipment are subject to strict European regulations that impose design and energy classification standards. Yet, a key component of the cold chain—cold rooms—still escapes these directives, meaning they can be sold without any reference parameters to assess their performance.

This legislative gap risks slowing down innovation and penalizing companies that invest in more sustainable solutions.

We spoke with Roberto Bruni, Head of R&D at MISA, to understand how MISA is tackling this challenge by developing technologies that anticipate tomorrow’s trends.

Cold rooms are a key element in refrigeration systems. Why do you think they are still excluded from energy labelling regulations?

I can confirm that cold rooms are indeed a key element in refrigeration. Yet, they are still not subject to energy labelling obligations—an issue that raises more than one question.

The EN ISO 16855 standard provides criteria for evaluating the energy performance of cold rooms, but there is still no mandatory energy label. This means that, unlike other systems regulated by Ecodesign and Energy Labelling Regulations, cold rooms can be placed on the market without any classification of their performance.

The result? Customers choosing a cold room have no tools to compare efficiency across different solutions, and the lack of regulation penalizes manufacturers—like MISA—that invest in advanced and high-performing technologies. It is worth noting that a large portion of cold rooms currently installed across Europe show low energy performance, mainly due to inefficient insulation. Regulating this aspect would mean cutting consumption by several terawatt-hours, resulting in a significantly reduced environmental impact.

MISA has already made specific choices to improve the efficiency of its cold rooms. What are the main innovations you are working on?

MISA is investing in innovation to enhance the energy efficiency of its cold rooms. Its goal is to stay ahead of future standards by developing solutions that reduce energy consumption and improve overall sustainability.

One example is our panels, designed with increasingly lower thermal conductivity to ensure maximum insulation and minimize heat loss. Additionally, our cold rooms are now integrated with intelligent temperature control systems, allowing automatic performance regulation and reduction of energy waste. For more complex applications, our solutions can be connected to Building Management Systems (BMS), enabling remote control of operating parameters for more efficient management.

At the same time, we are expanding our range of natural gas-based solutions, such as R290 and CO₂, which offer environmentally friendly alternatives to synthetic refrigerants. This path of innovation stems from the synergy with other companies in the Purever Industries group, enabling MISA to continue developing cold rooms aligned with the highest efficiency standards—convinced that sustainability is a non-negotiable requirement in the future of refrigeration.

O conteúdo Cold Rooms and Energy Labelling aparece primeiro em Misa.

The new brand fits perfectly into the Group’s identity for its modern and essential design, which maintains the iconic symbols that have made Misa’s history. The arrows, three pointing upwards to symbolize hot air and one pointing downwards for cold air, continue to represent the essence of the refrigeration cycle, in a perfect balance between tradition and progress.

50 YEARS OF EXPERIENCE AND RESEARCH, GUARANTEE OF THE MAXIMUM QUALITY

At the heart of Misa is its craftsmanship, the result of over 50 years of experience and research in the industrial and commercial refrigeration sector. With unparalleled know-how, Misa integrates the most advanced technologies, collaborating with the brands of the Purever Industries group – Dagard, Portiso, Coldkit and Ardmac – to offer versatile and high-quality solutions, ranging from modular and ready-to-use to customized proposals. Another strong point is Misa’s ability to offer integrated systems, combining maxi-cells, cold rooms and mini-cells with doors and monoblock refrigeration units, ensuring perfect compatibility between all components. In addition, the configuration of the cells is made simple and fast by the Fast-Fit and Fastner patents, which ensure impeccable alignment of walls and corners.

Misa is also synonymous with safety, thanks to the non-toxic and antibacterial plasticized steel-PVC panels, ideal for extremely challenging environments such as the processing of dairy and fish products. Perfect hygiene and long life are guaranteed, while the reliability of the brand translates into a 360° professional service, with delivery times faster than the industry average.

Giampiero Trombini, CEO of Misa states “Thanks to the synergy with the Purever Group, we are ready to guide our customers towards increasingly natural and energy-efficient solutions, to meet the challenges of a constantly evolving market.”

O conteúdo Fresh News: Misa gets a new look, with a DNA that focuses on craftsmanship, integration, safety and reliability. aparece primeiro em Misa.