MISA, a brand specialised in the production of cold rooms for commercial and industrial refrigeration
MISA, a brand of the multinational group Epta, is specialised in the production of cold rooms for commercial and industrial refrigeration: technologically innovative and flexible solutions dedicated in particular to the Ho.re.ca (Hotel, Restaurant and Catering) sector, as well as the Retail and Food processing sectors.
MISA is synonymous with reliability, thanks to long experience accrued over time as a pioneer brand in its sector: a story that began in 1969, studded with successes that led to the creation of systems recognised as a guarantee of excellence. Unique mastery in which, still today, tradition and technology work in tandem to offer the market a superb product
#EPTAEXPERIENCE IS THE WAY… FOR A NEW SHOPPING FEELING! Epta strategy for Commercial Refrigeration
The ongoing digital revolution is having a profound effect on all sectors of the economy, with significant implications for Companies in the Large Scale Retail, Ho.re.ca and Food&Beverage sectors. To continue to grow and remain competitive, retailers have to develop new business models and approaches to consumers, who are increasingly hyper-connected and in search of interactive and multi-sensory shopping experiences.
This new situation offers significant opportunities for the Epta Group and during Euroshop Epta will be presenting its new strategy: “#EptaExperience is the way”.
This concept accurately interprets the Company’s mission - “Proud to contribute to the success of our customer's sales outlet. Simple, safe and appealing purchases” - and its will to contribute to the success of its Customers, by transforming retail stores from Points of Sale into Points of Experience.
An Experience on three levels: